57 News Headline Templates that Grab the Reader by the Throat

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That was written before Google and SEO, but the difference is even more dramatic today. If people don’t click on your headline in order to read the page, you don’t stand a chance of ranking. You just disappear. Click-through rate is the #1 factor in SEO. No amount of backlinks can overcome a terrible headline. The following are a list of newsworthy and interesting headline formats. Be creative. Offer a benefit to the reader. Though it may seem crazy, you’d be wise to spend more time working on your one-sentence headline than on your entire body copy! Don’t be afraid to mix and match elements from different headlines, depending on the story.

1. Introducing ____, a new generation of ____
2. Introducing ____ for the home
3. Introducing a special gift for ____
4. Introducing the all-new ____
5. Introducing a new way to ____
6. Announcing a great new ____
7. Announcing new help in solving ____
8. ____ Announces a new and different ____
9. An Important Announcement to ____
10. Presenting new ____
11. Just Released: A New ____
12. New ____
13. New method of ____
14. New method of ____ [improves] ____
15. ____ Now available to ____
16. What ____ could mean for ____
17. Why [big number] of People are [taking desired action]
18. Meet the ____ trying to ____
19. Why ____ is so dangerous
20. Beginning [insert date], ____
21. ____ announces one day only sale on ____
22. Why ____ are so ____
23. Why ____ warns against ____
24. ____ are suddenly a reality
25. The world’s first ____
26. ____ May Be Dangerous To [something valued]
27. Discovered: Amazing way to ____
28. A remarkable new ____ discovered in ____
29. ____ dispels myths about ____
30. ____ announces fire sale on ____
31. ____ now less than half price
32. ____ announces free new ____
33. This holiday season, ____
34. Head of ____ at ____ claims ____
35. Study finds ____
36. ____ may be ____, researchers say
37. Report: ____
38. ____ unveil new rules for ____
39. New bill could ____
40. [Recent event] could cause [bad side effect], say ____
41. Behind the scenes at ____
42. ____ celebrates ____
43. ____ reportedly ____
44. ____ investigating ____
45. Why ____ wants to ____
46. ____ may face ____, according to ____
47. ____ warned against ____
48. ____ to spend [big number] on new ____
49. ____ partners with ____ to help customers ____
50. ____ are at risk of ____, according to ____
51. Deadline nears on ____
52. ____ Faces Long-Term ____
53. The [desired result] that ____ is talking about
54. How ____ achieved ____ in [short time]
55. ____ Reveals Ways To ____
56. ____ May Be Causing You To Lose Out On ____
57. The Ugly Truth About ____

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>>Headlines Cheatsheet<<

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